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Experience design

Creation of journeys, services, and situations that articulate emotions, interactions, and meanings in physical and digital contexts.

The taste of future Europe

experiences / research / food

The taste of  future Europe

The province of Gelderland hosted the 50th Annual Meeting of the Association of European Border Regions. Katja Gruijters was invited to design a gastronomic experience based on the ingredients, rituals, and traditions of seven European border regions.

Espumas de cacao

experiences / research / food

Espumas de cacao

Espumas de cacao is a gastronomic experience that, in the form of a temporary bar, revives the cultural, organoleptic, and chemical properties of cacao foams used as toppings in beverages of pre-Hispanic origin. These drinks are made with cacao, grains, seeds, flowers, and herbs and remain traditional in several communities in Oaxaca, in southern Mexico.

Eat with them

experiences / research / food

Eat with them



A tasting dinner in which moles, sweets, flowers, copals, spirits, fruits, vegetables, chocolates, and seeds are fundamental to an experience that references pre-Hispanic thought—one that connects the intangible and the supernatural, and was associated with volatility and the refinement of aromas, as these elements were considered a link to the gods and ancestors.

Tectonics of eating

experiences / research / food

The first edition of Tectonics of Eating

Assemblages of fictions 



It revisits the construction of fictional narratives around objects and artifacts in order to create metafictions about ingredients, recipes, and their preparations, as well as the assemblage of living materials that breathe, contract, possess smells and textures, and also age and degrade—as in the case of wood and food—thus promoting the creation of edible objects through assemblages of fictions.

Rain tables

experiences / research / food

Rain tables



Rain Tables encourage reflection on the connection between ingredients, cuisine, and landscape during the rainy season in Oaxaca through sensory installations and a tasting menu, designed based on recipes and consumption habits characteristic of these months of abundance.

Ornaments of flavor

experiences / objects / food

Ornaments of flavor


It reflects on the value—both real and symbolic—of local and endemic ingredients and their intrinsic relationship with soil and territory. 

The experience, articulated through recipes inspired by Oaxacan gastronomy and through gestures and objects that allude to table rituals, revisits the meanings of jewelry and ornamentation in order, through their codes and material devices, to promote a renewed appreciation of food from a perspective that highlights its vital, cultural, territorial, and spiritual importance.

Archetypal Speakeasy

experiences / research / food

Archetypal Speakeasy



A walking dinner that, through four future scenarios of Oaxacan cuisine—developed from the recognition and analysis of patterns and signals of change derived from the findings of the last three years of research within the Mesatemporal project—explores the different possibilities of cultural practices surrounding food.

Samaritana tables

experiences / research / food

Samaritana tables



Every fifth Friday of Lent, in Oaxaca flavored waters are given away in homes, businesses, and under porticos. This colonial-era tradition blends elements of Catholic faith with local culture. Historically, these “refreshments” represented moments of pause and socialization, and Oaxaca’s aguas frescas reflect the region’s fruit diversity and seasonality. Traditional recipes include rice horchata, tamarind, and hibiscus, which can be enriched with chopped fruit and spices.

The life of seeds

experiences / research / food

The life of seeds



A dinner in which, over seven courses, the cycle of seeds is narrated from pollination to their transformation through natural or artificial means.



In this tasting, each dish alludes to one of the stages in the life of seeds through recipes typical of the dry season, in which seeds are the predominant ingredient, aiming to recover the bond with our food and its origins through ingredients, gestures, and utensils.

© 2018 Sada Studio

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